House of Folk

Embedded in culture, ethics and purposeful design.
Compelled to diversify the norm.™

Clients & Collaborators
Universal Records, PUMA, TheNew Latency, Miler Running NYC, Gabriella Rhodes, Bedrock, Oath Skincare, Considered Objects, First Light Records, Atelier Projekts, Yxterix


Design / Digital

Brand Identity
Art Direction
Creative Direction
Website Design
eCommerce Design

iOS App Design


Cultural Insights
Behavioural Strategy
Brand Strategy

Brand Activation
Visual Communication
Brand Development
Brand Consultation


We believe the world needs better brands; brands that leverage design to evolve perspectives, cultures and behaviours; brands that take greater responsibility for their social and environmental impacts. Partnering with founders and visionaries that aren’t afraid to do things a little differently – we take a more holistic approach to our communications.

We do this by interrogating insights, through research, data and exploring the finer detail; establishing the conversations that bridge the gap between the critical and the emotional aspects of your brand and its potential. Placing design next to development and creativity next to technicality, we remove the hierachy and place value on each stage of the creative process to build actionable and sustainable creative outputs.


Investing in your brand requires a short and long term vision. By applying a more selective criteria for what is essential, the pursuit of less therefore allows brands to focus and take control of their choices; channelling time, effort, resources and energy into meaningful actions and interactions. Investing in areas that leverage your narrative, values and integrity.

Selected Works


New Business
To discuss all new projects, please email:

Press / General
If you think you and your work would be a good fit for our studio, please drop a CV and portfolio over to

[Please note, due to the current COVID circumstances we are unable to offer internships, however we’d be happy to keep in touch for future projects.]

We currently have no new openings.

We’re always open to working with a broad spectrum of collaborators, from writers to photographers, sculpters to chefs - the list is endless. If you have an idea that you’d like to discuss, drop an email over to